Wednesday, November 16, 2011

Discussion #2

What is involved in becoming a customer-centric organization?

To be customer-centric is to place the needs and wants of the customer as the main focus of the organization and looking at things from the customer's point of view.

  • Understanding the Customers' Requirements
With each interaction, it is important to learn more about the customer as only then will their needs and wants be fully understood and properly fulfilled.

  • Being Flexible/Allowing Customisation
Different customers have different needs, wants and preferences so organizations will haveto be able to work one to one and be easily customised to satisfy each customer.

  • Value Creation
Adding value for the customer and increasing the benefits derived from a purchase.

  • Putting the customer in the center of the "universe"

Monday, November 14, 2011

Discussion #1

What are the main advantages to careers in selling?

1. It offers high potential returns and greater earning power.
  • Selling is the highest paid hard work and the lowest paid easy work that people can find. Furthermore, it has no income ceiling. No one limits our income but ourselves.

2. It has flexible working hours.

3. It allows freedom of expression.
  •  It allows us to be who we are.

4. It is fun and challenging.
  • Personal selling is opened to more opportunities and new challenges every day. 

Team members

Class: BM0927 (BG)
Team members :- 

  • Wilbur Wee He Wei
  • Ang Hui Shan
  • Regina Ruan
  • Vivian Kam